Marketing Executive

  • Location: Benfleet, Essex (Head Office)
  • Department: Business Development
  • Salary: £22k-£26K
  • Hours of Work: Full Time
  • Temp or Perm: Permanent
  • Job Ref: AcePSI/MktExec/0610
  • Main Job Purpose:

AcePSI Group is one of the UK's leading health and safety consultants, providing specialist advice and service for all asbestos-related problems to both the public and private sectors

ROLE:

With a focus on marketing communications, the role of marketing executive will be to assist the Marketing Manager in the execution of the tactical marketing plan. This encompasses the delivery of a wide variety of marketing campaigns including all elements of the marketing mix to a range of stakeholders, predominantly to existing customers and new business prospects. The role also incorporates supporting activities within website administration, public relations, corporate branding, and online activities to help achieve marketing and ultimately corporate objectives.

RESPONSIBILITIES:

a) Manage AcePSI’s SEO strategy including investment in Google Ads, create and update the website using CMS, analysing visitor data and suggest initiatives, track competitor sites.

b) Assist with the companies PR programme and liaise with PR company on the creation of new case studies, press articles, blogs, newsletter ( both on and off line) and interviews with senior management team.

c) Deliver marketing campaigns to new business targets, working in conjunction with the Business Development team - including direct mail, email marketing, events, advertising (both on and off line).

d) Deliver customer retention programmes, working with Account/ Project Manager, including direct mail, email marketing, events, and advertising (both on and off line).

e) Event co-ordination including sending invitations, managing bookings, post event follow-up

f) Track and report on lead generation activities for all marketing campaigns, with cost per lead analysis where appropriate.

g) Manage day-to-day marketing activities within company CRM solution - maintaining suspect and prospect data, assisting with production of accurate customer data and delivery of reports as identified.

h) Deliver internal marketing campaigns. Assist with internal communications as and when required, including management and distribution of internal newsletter

i) Liaise and attend meetings with other company functions necessary to perform duties and aid business and organisational development.

j) Work effectively across the organisation at all levels, and with a wide range of stakeholders including external agencies.

ESSENTIAL SKILLS/EXPERIENCE:

a) Knowledge of working in a marketing role, covering all aspects of marketing including direct marketing, events, and advertising (both on and off line).

b) You will need excellent verbal and written communications skills, be confident in dealing with a wide variety of people and to influence at all levels.

c) Have excellent attention to detail.

d) Have experience of working on Desktop Publishing Software or Adobe Illustrator.

DESIRABLE SKILLS/EXPERIENCE:

a) Hold a relevant degree or marketing qualification: CIM or IDM

b) Knowledge of working on Salesforce

c) Knowledge of basic Html and experience of working on an Email Marketing Software.

d) Knowledge in tele-marketing

e) Experience / Knowledge/ Understanding of the Health & Safety Industry would be a bonus.

f) Experience / Knowledge/ Understanding of the Asbestos Industry would be a bonus.

You may have experience in the following roles: Marketing Executive, Marketing Assistant, Online Marketing Executive, Online Marketing Assistant, Email Marketing Executive, Email Marketing Assistant, Direct Marketing Executive, Web Marketing Executive, Web Marketing Assistant, Internet Marketing Executive, Marketing Graduate, Graduate, Internet Marketing Assistant, SEO, PPC, Pay Per Click, Search Engine Optimisation, Google Adwords etc

Agencies please do not apply.

Should you be interested in applying please email j.peagram@acepsi.com